Resume
Experience
Marketing and Brand Manager
MARS Inc.
June 2024 - August 2024
Nashville, TN
• Directed Mars PetCare’s first comparison ad campaign for GREENIES SMART ESSENTIALS dry dog food, collaborating with
VidMob to strategically position the product against competitors.
• Created a marketing brief and provided social media campaign feedback, providing comparison ads for consumer feedback.
• Led a feasibility project for GREENIES cat dry and wet food, analyzing NielsenIQ data and presenting strategic
recommendations to Mars VPs and CMO, achieving unanimous approval.
• Developed and executed a pricing strategy with cross-functional teams to integrate a potential GREENIES cat main meal
product into the brand portfolio.
• Designed and conducted an AskSuzy survey with Pet Parent Insights, surveying over 500 consumers on a new GREENIES cat
main meal product and identified new market opportunities.
• Conducted additional research to identify white space opportunities beyond the initial project scope, providing key stakeholders
with a fresh perspective on the potential launch of a GREENIES cat main meal line.
CEO & Founder
Ranebow Education
April 2022 - January 2024
Rochester, NY
• Developed a business plan and defined product strategy, in collaboration with a Principal Product Designer, to ensure alignment
with company mission and vision.
• Created and launched a Webflow website to help students self-regulate their emotions, achieved 923 users within two months.
• Partnered with educators and counselors to pilot the website in schools and presented a pitch deck to investors, securing feedback.
English as a Second Language (ESL) Teacher
Austin Independent School District
July 2020 - April 2023
Austin, TX
• Managed 2nd, 4th and 5th grade classrooms of 20-40 students and facilitated learning across all subjects by collaborating with grade-
level teams of three other teachers to strategize and implement lesson plans and assessments for each week.
• Improved 5th grade classroom test scores by 50% over the school year by designing daily assessments and lessons aligned with
grade-level standards and individualized to students' needs by implementing EdTech such as Imagine Learning and Literacy,
Prodigy, GoNoodle, Padlet, Canvas, Dreambox and ClassDojo, to seamlessly provide active learning environments during COVID.
Social Media Manager
M. Cunningham Elementary School
January 2022 - September 2022
Austin, TX
• Volunteered to lead the school's social media platforms, directed the "Improve School Enrollment" social media campaign,
increased enrollment by 100 students and increased funding by $100,000, received the Austin Independent School District’s
"Recognizing All Valuable Employees" award for achieving campaign objectives.
• Grew Instagram engagement by +783% within 30 days by curating content, designing branded templates, and launching a multi-
platform campaign.
AmeriCorp Teaching Fellow
Breakthrough Collaborative
• Developed autonomous lesson plans for 7th graders, improved the learning environment, and earned two merit-based awards, both the “Teaching Fellow of the Week” award and the AmeriCorps Education Scholarship Award for educational contributions.
June 2019 - August 2019
Miami, FL
Education
University of Rochester, Simon Business School
Master's of Business Administration (MBA)
2025
Rochester, NY
Concentration: Marketing - Brand Management and Product Management
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Consortium Member; Forte Fellow; Chesonis Scholarship Fund Recipient
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Clubs: Simon Marketing Association - VP of Events & Partnerships, First Year Rep- Strategy and Alumni Engagement
University of Michigan, Marsal Family School of Education
Major: Education with a concentration in Language Arts
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Club: Habitat for Humanity
B.A. Education with Elementary Certification
2020
Ann Arbor, MI
Professional skillset
Entrepreneurial Mindset
Brand Management
Teamwork & Collaboration
Product Marketing
Languages
English (native)